While it’s true that the CV and online application forms we usually associate with job hunting are still widely considered the standard recruitment tool, if an employer really wants to know more about you and your personality they’ll probably conduct an online search. Depending on your privacy settings, this could put your social media pages in full view of your employer, leaving you open to scrutiny. This quick guide will help you create a social media presence that will improve, not harm, your employment chances.
Create a professional account
You might have three social media accounts and want to make all of them professional, you may have no accounts at all and just want to create one for employment purposes. Whatever your situation may be, if you have any personal accounts, ensure that they are made private. This is not assuming you have anything to hide, but conversations and postings made between friends could be misunderstood if a potential employer came across them without the right context. Ensuring there is a clear distinction in privacy settings and content between your personal and professional accounts means you can optimise your employment chances by turning your social media pages into an extension of your CV.
Use your account like a business
Set up your own blog, like pages that are pioneering thought leadership in your chosen area and show that you’re connected to current trends and have an opinion on topics in your field. Use your social media account to advertise your website, blog and reference other important documents that are available on request, references or letters of recommendation. List your achievements, post about any hobbies and sports that you partake in and, if appropriate, include pictures. Use your page to highlight the areas of your CV that have more impact online; things like volunteer work, continuous professional development and other community-based hobbies. Not only does this enhance areas of your CV, it also paints a picture of who you are as a person, giving the employer a better idea of your place in their business.
Google yourself – make sure you’re visible
If an employer receives your job application and you make it onto the longlist of applicants, it’s likely they will conduct an online search to find your profiles/website/previous employment. Your LinkedIn profile will be the most popular destination for prospective employers, and even if you don’t have a particularly common name, the chances are high that there are other people who share your name on LinkedIn. Make it easier for employers to find you: put a picture on your application (if possible) to cross reference with the picture on your profile, use similar wording in your LinkedIn headline statement as you have in the profile section of your application. Whatever you can do to link to your LinkedIn (forgive the pun) or other social media pages will help your potential employers find you in the vastness of the internet.
Create a blog and don’t worry about traffic.
Yes, successful blogs and websites receive a lot of traffic – that’s often the purpose – to be seen by as many people as possible. Your blog or website, however, need only be seen by a select few – those that are looking to employ you or have been drawn to your blog via your job application. As this isn’t supposed to be a high traffic page, you can be more leisurely with your content approach than a dedicated blog site would have to be. This is a way to show that you know, and are interested in, what is going on in your field. Use the blog to react to changes or innovations in your field, ask questions and explore the answers or even just give your take on popular questions or issues that are important to your chosen subject.
Not only does the modern employment market utilise social media to find the perfect employees, they also embrace it. A great way to promote yourself online is to show that you are actively passionate about your subject and are keen to learn throughout your life. With CUC Online, you can earn a bachelor’s degree, HND or HNC in Management and Leadership or Management and Professional Accounting anywhere and at a time to suit you. To speak to one of our recruitment advisors fill out the enquiry form. For more articles like this, like our Facebook page (UK & EU / International)