Whether a small business owner or a student working for a brighter future, your online presence is likely to be the first impression you’ll make on any prospective customers or employers. As such, not only does your online platform need to create a genuinely professional picture of who you are and what you can provide, it also needs to be seen by the highest possible number of people.
You can promote yourself online in a number of ways. ‘Online presence’ is a vague term, which suits the sheer number of mediums it can be applied to. A good online strategy combines a number of online tools in order to reinforce their message and increase viewer traffic.
1) Blog consistently and regularly
Two or three times a week is ideal- enough to bring in new readers and entertain old ones without bombarding people with content, or running out of content that could be used in consecutive weeks. Ensure that your blogs are intrinsically related to your product or field, yet offer an alternative angle in order to stand out from the crowd or from your competitors. Blogging done well is a tool to attract and retain visitors, and it also gives you a portfolio of written work should you ever need it.
2) Involve yourself in social media
This is your portal to the masses. With more people taking to social media for business and leisure than ever before, an online presence means little without an active social media account. These accounts, whether Facebook, Instagram, Twitter, LinkedIn or Pinterest, can be used to convert casual visitors into customers, users of your service, and is fast becoming a regular source of recruitment information for prospective employers.
3) Get familiar with SEO practices
Search engine optimization (SEO) is the best way to gain organic visitor traffic; it increases the possibility of your content ranking highly on search engines. Take the time to really get into your keyword research so you can ensure your blogs, articles and website content ranks highly. Think about the relevant topics to your business, service or the job you’re aiming for and consolidate them into searchable terms with the help of SEO tools like Moz, and Google Adwords, which will allow you to see how they rank and how often they’re used by competitors. Keeping on top of SEO and ensuring the Permalinks, page descriptions and blog titles contain updated keywords will dramatically increase your traffic.
4) Respond quickly and conscientiously
Word travels fast and social media is a difficult place to regulate. If your business or service receives any negativity, respond to it promptly and empathise with the service user. A well-tailored response shows you care about your customers/audience, whereas silence indicates that negative feedback hasn’t been registered, thus the problem could occur again. Facebook also publicly rates you on responses if you are the owner of a business page and a quick response rate will encourage enquiries, resulting in more page activity.
5) Constantly search for news and updates
The nature of the content you’re searching for will entirely depend on what you and your online presence are offering but, in any case, staying on top of new trends in your area gives your content authority. For instance: a gadget company that doesn’t report on the latest tech is inevitably going to get less traffic than a competitor that’s already written and promoted a review across their online channels.
We hope you’ve found the above tips helpful as you set up or improve your online presence. Earning your degree is a great way to meet others in your field and grow your career. As a Coventry University College Online (CUC Online) student, your growth and success – academically, professionally and personally – are our focus. Study at an accelerated, full-time or part-time basis. 100% of the teaching takes place online. Graduate with the academic knowledge and vocation skills today’s employers want you to know. Below are the programmes we offer online: