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Valentine's marketing

Posted by & filed under Youniversity.

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There’s no denying that, despite the warmest romantic intentions, Valentine’s Day is primarily a money-spinning consumers holiday that’s far removed from its crass Roman origins, but that doesn’t mean we can’t have a little fun with it. That was certainly the thought behind these companies who completely delivered on their Valentine’s Day marketing campaigns and created plenty of buzz for their brand while doing so. Enjoy!

Love Labels- Innocent smoothies

Suppliers of delicious smoothies and crucibles of social media wit, Innocent take an honest and humorous approach to their marketing campaigns. From innovative Facebook posts satirising popular culture (like their take on Jay Z’s 99 problems) to creating an entire Facebook campaign about Penguin Awareness Day, they always give customers a reason to come back.

For a previous Valentine’s Day, Innocent turned the humble smoothie into a romantic gift by providing an online tool to print and design your own label for your better half’s smoothie bottle. The website has long been out of service yet their amusing message remains. View it here.

#cupidrone- Funny how flowers do that

Selling flowers on Valentine’s Day may sound easy but it’s surprisingly hard. With the big day boosting competition, a unique marketing campaign is imperative. Funny how flowers do that distinguish themselves by integrating flowers in all aspects of life. Their Facebook feed is tastefully embellished with floral jewellery, edible flowers, decorated pancakes and floral tea, giving followers a more varied floral display.

Cupid drone was a very modern piece of genius for a traditional trade. A controlled drone travelling around London to unite strangers with the gift of a rose is enough to warm even the most cynical of hearts. View the video below:

Your story- Notonthehighstreet

Much like Etsy and other creative commerce platforms, Notonthehighstreet is a champion of independent businesses. The majority of small companies on the web platform offer personalised gift services to add a different and sentimental touch to celebrations; of course, Valentine’s Day is a busy period for both the website and the creators.

This year, Notonthehighstreet contacted some of its more successful traders and created a series of videos entitled #Onlyyoustories. These stories focus on the independent businesses owned by couples and how their romantic gestures towards one another inspired the idea for their business. The videos are warm, inspiring and give a face to the people you’re supporting by purchasing their products. Watch the videos here.


Honourable mention

Beard bouquet- Wilkinson Sword 

Lastly, this strange and wonderful campaign from Wilkinson Sword swaps full beards for fine bouquets and sparse stubble for single roses, all with the help of a pop-up barber in Kings Cross station, London. Offering a free shave and flowers for Valentine’s Day might not have people buying a razor anytime soon, but the brand recognition they received from the event could go a long way. View the promotional below:



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